The book. 33 pages, one sitting.
The whole structure in plain English. Four jobs, and why splitting them that way is the part that works.
You can build anything.
You know exactly who'd pay for it. Selling is the part that stops you.
The AI finds the business and writes the offer. You build. The selling happens without you.
Get it for $27Two out of three business buyers now say they'd rather get through the whole purchase without a salesperson. Gartner, independent research.
The idea you keep shelving
That idea's been around a while, and maybe it got started once. It gets close to real, and then the same thing happens every time.
Somewhere in the middle of it is a business you have to call and ask for money. In your head that call has been made a dozen times and the opening line is worked out. The moment to actually dial never quite comes, and the whole thing goes quiet for a few more months.
The building was never the problem. Most people never get as far into the hard parts as you already have, and none of it has ever ended with somebody paying you.
The better money is in selling to businesses instead of to an audience, where fewer people compete and it pays more. But there's one step in the middle of it that doesn't get taken, and that's the whole reason none of this has happened yet.
Push through it. Get on enough calls and it stops bothering you.
That works for about a day.
The advice never helped either
You force yourself once and feel good about it, and then the next one comes and you're right back where you started.
When advice fails, the person who took it gets the blame. Every fix points back at you, so after enough years the problem starts to look like you.
It was never you. All of that advice rests on one assumption, which is that you have to be the one doing the selling.
That assumption stopped being true
The talking is the exact part AI got good at. So the question stops being how do you get over this, and turns into why you'd still be doing that part at all.
The whole thing runs on four jobs. Two of them go to the AI, and they're the two that always stopped you. It finds businesses in your lane with a problem you can fix, and it writes the message that goes out to them.
The other two stay yours, and neither one starts from a blank page. You show a prospect the problem you'd fix, and you close in writing. The AI drafts both. You read them, and they go out under your name on your own time.
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Find the gap.
The AI brings you a business in your lane with a problem you can solve.
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Ask first.
A short note asking if they'd want a look at it. Easy to say yes to.
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Show the problem.
A screen recording with a voice over the top, or a link that lays it out in writing and answers their questions. No face either way.
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Wait for the reply.
When they come back interested, that's your signal, and you're not chasing anybody.
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Close in writing.
One offer for the one problem, and the rest over email.
Hi there,
I went looking for a roofer in the area this week and your site took a while to load on my phone. I almost gave up before it opened.
I wrote down the three things I would change first. Want me to send them over?
Your morning is reading what it wrote and sending the ones that are right. Then you go back to building.
I'm not writing this from the outside
I bought a real course once and I went all in. I did all the reading and set the whole thing up. Then I did a pile of extra work that didn't need doing, because it felt like progress.
Then it was time to make the first call. I made it. Somebody picked up and I froze. I told them I had the wrong number and hung up.
I let the course run out after that and never told anyone why. For a long time I thought it was just me.
The rest of this isn't about me. Most business buyers now say they'd rather get through a whole purchase without a salesperson, about two out of three in a survey by Gartner. Roughly 70% of businesses already use AI in some form, in a 2026 study of nearly 6,000 executives run by the Atlanta Fed, the Bank of England and NBER.
The way buying works already moved. When somebody's ready to decide they still want a real person in it, and that person is you, in writing.
What's in it
Four files, and the page counts are the real ones.
Your First Move Workbook. 11 pages.
It walks your first move with you, from naming what you'd build, to finding one business and the gap in it, to reading your message back before it goes. Type into it or print it, and it sits where you left it if you stop partway.
Your Book Expert.
A prompt you paste into ChatGPT or Claude. It has read the whole book and it asks how far you've got, so it picks up from there instead of starting you over. Its job is getting you to your first message, written and ready to send.
Start Here.
What each file is, and the order to use them.
All of it runs on the ChatGPT or Claude you already have open. Nothing new to buy and nothing to install.
$27
Get it for $27
Your files arrive by email right after checkout. If it isn't for you, ask for a refund within 14 days and you get your money back.
Before you buy
This is for you if you already know what you'd build and the selling is the part that stalls it. It isn't for you if you're still working out what business to start, because that's a different problem and this book doesn't answer it. If that's you, there are two builds you can add at checkout and just after: a chatbot for local businesses, and a phone agent.
You've bought something like this before and stopped. So did I, and that's the first chapter. This one ends with a move you make in about twenty minutes, so you finish having done something instead of having read something.
Get it
Your files arrive by email right after checkout. If it isn't for you, ask for a refund within 14 days and you get your money back.
Do I have to be on camera?
No. Where the machine shows a prospect something, it's a screen recording with a voice over the top, and that voice can be an AI voice reading a script the AI wrote. There's a written version that skips recording completely.
Do I need to buy other software?
A $20 a month Claude or ChatGPT plan is all it takes, and you're probably already paying for one. The whole first move runs inside it, with nothing to install and nothing new to sign up for.
Does the AI pretend to be me?
No. It drafts, you read it, and it goes out under your name. If you use one of the link tools that answers a prospect's questions on the page, it says up front that it's an AI.
What if I freeze on the writing too?
That's the part AI is best at helping with. You're never hunting for the right words on your own, and you read everything before it goes.
How long is the book?
33 pages. One sitting.
